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Archive | Whole Foods Market

Daddy, are they serious?

I’m just going to say it. Coffee should not be sold 3 weeks after the roast date. The complex aromatics just do not exist anymore after 3 weeks. We donate our 3 week old coffee to homeless shelters and low income housing. How old is the coffee that you drink? When you peruse the coffee […]

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Plum Market and Whole Foods Troy

Did you know that we give away our unsold coffee to homeless shelters 2.5 weeks after roasting? Truly, it is still great coffee compared to the outrageously old coffee on the shelves in many big box stores. However, the aroma begins to disappear after 3-4 weeks after roasting and life can be too short. You […]

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