We will not sell coffee that is more than 2.5 weeks old in the cafe, and we remove coffee from the shelves of major specialty markets when the coffee is over 3 weeks old. The plain truth is that coffee that is over 3 weeks old should never be sold- it’s stale. Try this at home. When you buy coffee beans from Chazzano Coffee, (ground or whole beans-see my previous blog post), drink the coffee every day for 2 weeks. Force yourself to notice whether the coffee changes at all. Take notes on what you taste on the first day and every day until you finish the bag. Do you still taste the same notes on the seventh day with the same intensity as the first day? When does the fresh roasted, awesome coffee begin to smell like “normal” coffee?
|Green Coffee Beans|
|Fresh Roasted Chazzano Coffee|